Should your MSP make team testimonials?

Most MSP careers pages look the same: a stock photo of people laughing at a laptop, a list of values, "competitive salary" and a free-fruit Friday. A good engineer reading three of them can't tell the difference between the businesses, so they apply to whichever pays most, or don't apply at all.

A team testimonial fixes that in the same way a customer testimonial fixes a sales page. It puts a real person, in their own words, in front of someone deciding whether to trust you.

Is hiring really a problem for MSPs?

For some, very much; for most, it isn't the biggest one. Kaseya's 2026 research found the share of MSPs citing difficulty finding and hiring skilled technicians rose from 9% to 16%, while 71% said acquiring new customers was their biggest challenge.

The pressure is sharpest in security. CompTIA's IT Industry Outlook 2024 reported that 52% of the channel companies it surveyed were experiencing a workforce shortage and struggling to find candidates with the cyber security skills they needed. ISC2's 2024 workforce study estimated the global cyber security workforce gap at 4.8 million people.

So the honest answer is: if you're one of the MSPs that can't find the engineers it needs, especially in security, team testimonials are worth considering. If hiring is fine, spend the money on customer stories first.

When team testimonials are worth it

You're hiring, and it's slow. Particularly for roles where good candidates have plenty of options. A video of someone in that exact role explaining why they joined does more than a job description.

Candidates drop out or don't show up. Often it's because they couldn't picture the job. Seeing and hearing the team closes that gap before the interview.

Clients want to meet the people. Managed services is a relationship business, and a prospect choosing a provider wants to know who'll pick up the phone. A short introduction from the service desk lead does that.

You've grown or changed. After a merger, a new office or a move into a new service, a team story shows people what the business is like now.

When they can wait

• You aren't hiring and don't plan to.
• The culture you'd be showing isn't real. Staff can tell, and so can candidates once they join.
• You haven't got customer stories yet. Those usually win more revenue first.

What makes a team testimonial believable

The same things that make a customer testimonial believable: a real person, specific moments, and their own words.

Ask for stories, not slogans. "Tell me about your first week" and "what's a day you were proud of the work?" get far better answers than "what do you love about working here?"

Don't coach positivity. If someone's answer is nuanced, or even slightly critical, it's more believable than wall-to-wall praise. A candidate trusts "it's busy, and nobody leaves you on your own with a problem" more than "it's an amazing place to work".

Pick a mix of people. A service desk engineer, someone who joined recently, someone who's grown into a bigger role. Candidates look for the person whose job they'd be doing.

Keep it short. A couple of minutes for the main film, plus short clips for job adverts and LinkedIn.

Where to use them

• Your careers page, with the film and a short written version.
• Job adverts, with the clip from someone in that role.
• LinkedIn, shared by the people in the video, which reaches their network of peers.
• Onboarding, so new starters meet the team before day one.
• Client-facing pages, such as "meet the team". If staff videos appear in sales material, make it clear they're your employees, because a staff member is not an independent reviewer.

Plan for people leaving

People move on, and it's better to agree what happens to their video before it's made than after. Retire it from your careers page and job adverts when they go, keep it in a dated archive if they're happy for you to, and never present a former employee as current. There's more on this in who owns a testimonial, and what happens if someone leaves?

What we charge for team stories

A single team story is $1,745 and includes a 20-minute interview, a video, short clips, graphics and copy for your careers page. Three team stories are $4,695, with a short reel that brings them together. If you're already doing a customer story with us, you can add a team story for $1,345. Prices exclude VAT, and the finished pieces arrive 14 working days after the interview. Prices are on the page.

Questions people ask

What is a team testimonial?

A short video of a member of staff talking about why they joined, what the work is really like and how they've grown, used to help with hiring and to show clients the people behind a business.

Do team testimonials help with recruitment?

They help candidates picture the job and trust what you say about the culture, which matters most when good candidates have plenty of options. They work best alongside a clear job advert and a quick hiring process.

Should staff be paid or rewarded for appearing in a team video?

Thanking them is fine, but they should take part because they want to, and never be told what to say. If staff videos appear in sales material, make clear they're employees.

What happens to a team video when someone leaves?

Take it off your careers page and job adverts, keep it in a dated archive only if they're happy for you to, and never present them as a current employee.

Related reading

• Who owns a testimonial, and what happens if the customer leaves?
• What makes a good video testimonial?
• Should your MSP have video testimonials?