Customer Testimonial Production for IT Service Providers

Your customers would recommend you in a heartbeat. You've just never captured it.

We turn one 30-minute conversation with your happiest customer into a complete marketing kit. Video, case study, social content, sales collateral. Everything your team needs to close trust gaps and win more business.

Delivered in 10 business days. Not 10 weeks.

Trusted by MSPs and the vendors who serve them

Your prospects are comparing you to three other providers right now

Two of them have customer videos on their website. One has a proper case study library - real quotes, real numbers, a story your prospect can see themselves in.

You've got a logo wall and a paragraph that says “trusted by leading organisations.”

That gap is costing you deals.

90%
of buyers say testimonials influence their purchase decision
34%
higher conversion on pages with customer video proof
10
days from interview to complete delivery. Industry average is 6 weeks.

One Interview. Nine Assets.

Every testimonial comes with everything you need to put it to work. Not just a video file you have to figure out what to do with.

Long-form Video

2-3 minute case study video. Your customer telling their story - the challenge, the results, the recommendation.

4 Short Clips

Vertical cuts optimised for LinkedIn, YouTube Shorts, and social feeds. Including an objection-buster clip for your sales team.

Social Graphics

Quote cards and branded thumbnails. Ready to post, no designer needed.

LinkedIn Posts

10+ ready-to-publish posts written for different voices in your team - CEO, sales lead, company account.

Written Case Study

Full narrative case study in PDF format. The written version of the video story, designed and ready to share.

Sales One-Pager

A single page your sales team attaches to proposals. The proof they've been asking for.

Email Announcement

Launch copy for the day your testimonial goes live. Send it to your list and let the story do the work.

Landing Page Copy

Dedicated page content to host the video and drive action from visitors who find it.

Handover Playbook

A guide showing your team exactly how to use every asset across your sales and marketing funnel. Where each piece works hardest.

Compare that to what you'd get elsewhere. Most testimonial agencies deliver a video file and maybe a short clip. We deliver nine assets from one conversation - because a video sitting in a Google Drive folder isn't a marketing strategy.

See What You Get

This is an actual testimonial we produced. One 30-minute conversation with Perry Ashby, CEO of Urban Network.

From the interview
“You've got to appreciate that's your revenue engine. To move that somewhere else, it's a huge, huge decision. It takes confidence in the tool you're moving to.”
Perry Ashby, CEO, Urban Network

From this one interview, we delivered: a long-form video, 4 short clips, 5 quote cards, a written case study, a sales one-pager, email copy, social posts, landing page copy, and a complete handover playbook.

What's Inside Your Toolkit
Marketing and Sales Track
Sales Team Usage Guide

Not Just Assets. A Strategy.

Every project comes with a branded handover guide showing your team exactly how to deploy every asset. Where each piece fits. When to use it. Who should share it.

We split everything into two tracks so your marketing and sales teams know exactly what belongs to them.

Marketing Track

  • Build awareness with short clips
  • Post weekly with pre-written copy
  • Create touchpoints that warm prospects

Sales Track

  • Match assets to specific objections
  • Attach one-pagers to proposals
  • Accelerate stalled deals with proof

You Point. We Produce.

Your total time commitment: one email intro and a 10-minute briefing call. We handle everything else.

01

You Tell Us Who

Point us at your best customer. We research them, draft the outreach, schedule the interview, and brief them on what to expect. They'll know exactly what's happening before the camera rolls.

02

We Have the Conversation

30 minutes on a video call. James runs the interview - drawing out the real story, the specific numbers, the moments that actually matter. Your customer doesn't need to prepare. Most of them enjoy it.

03

You Get the Complete Kit

Within 10 business days: video, shorts, graphics, case study, social posts, sales collateral, and a playbook showing your team exactly where to use each piece. You approve everything before it goes live.

Day 1: Briefing
Day 3-5: Interview
Day 10: Everything Delivered

Two Markets. Same Problem. Same Solution.

Whether you run an MSP or sell to them, your customers have stories that would help you win more business. You've just never had the time or the process to capture them.

For Managed Service Providers

You deliver IT services. Your clients love you. Prove it.

You've got clients who've been with you for years. They'd happily tell anyone you're brilliant - but nobody's ever asked them on camera. Meanwhile, the MSP down the road is winning proposals with case study videos on their website and you're relying on word of mouth.

We interview your happiest business clients and turn their story into a complete marketing kit that helps you win the next one.

Your customer: A business owner or IT manager talking about how your managed services improved their operations, security, or peace of mind.
For MSP Vendors & Channel Companies

Your MSP partners are your best proof. Put them on camera.

Your partners are getting results with your platform. But your prospects don't know that because you haven't captured the evidence. Your sales team is fighting without ammunition while your happiest customers stay invisible.

We interview your MSP customers and create content your marketing team can use across every channel and your sales team can attach to every proposal.

Your customer: An MSP owner or technical lead explaining how your product improved their service delivery, margins, or client satisfaction.

We Know Your Market. That Changes Everything.

Most testimonial companies are generalists. They'll film your customer and ask decent questions. But they won't know what a QBR is, why stack consolidation matters, or how to draw out the story that makes your prospect think “that's exactly my situation.”

Channel Native

15 years in the MSP market. Zen Software, Linode/Akamai, Salesbuildr, CompTIA Executive Council. We've sold to MSPs, marketed to MSPs, and built communities for MSPs. Your customers don't need to explain their world to us.

Expert Interviewer

James grew Linode's YouTube channel from zero to 90,000 subscribers in 12 months. Hundreds of on-camera interviews. Your customer won't feel like they're being filmed - they'll feel like they're having a conversation with someone who gets it.

Nine Assets, Not One Video

Video, shorts, case study, social graphics, LinkedIn posts, sales one-pager, email, landing page, handover playbook. Every piece designed for a specific job in your funnel. One interview, everything your team needs.

10 Business Days

The industry average is 4-6 weeks. We deliver in 10 business days because your pipeline doesn't wait. And because we've built a production system that doesn't waste time.

Simple Pricing. Everything Included.

Pick a package. Pay by card. We'll send you the intake form and get started within 48 hours.

Single

One customer testimonial with the full nine-asset content system.

£1,695
per testimonial
 
  • Long-form video (2-3 min)
  • 4 short clips
  • Social graphics & posts
  • Written case study (PDF)
  • Sales one-pager
  • Email & landing page copy
  • Handover playbook
  • 10 business day delivery

6-Pack

Six testimonials over 18 months. Build a proper case study library.

£8,495
£1,416 per testimonial
Save £1,675
  • Everything in Single (x6)
  • 18-month delivery window
  • Priority booking
  • Case study library strategy
  • Consistent brand treatment

All prices exclude VAT.

Included With Every Package

Customer outreach & scheduling
Pre-interview research & briefing
Professional interview by James
Full production & editing
Unlimited revisions
Customer & client approval flow
10 business day delivery
Handover playbook

Team Testimonials

Customer stories sell your product. Team stories sell your workplace. Same production quality, same speed, same nine-asset approach - but the person on camera is your team member, and the story is about what it's like to work with you.

20-minute interview. Video, shorts, social graphics, careers page copy, and a meet-the-team snippet. Order three or more and we'll cut a sizzle reel at no extra cost.

Team Testimonial Pricing

Single£1,295
3-Pack (includes sizzle reel)£3,495
Bundle deal: Add a team testimonial to any customer testimonial order for £995.

Common Questions

Pick a package and pay by card. You'll receive an intake form within 24 hours where you tell us about your customer - who they are, what they use, and why they're a good fit for a testimonial. From there, we handle everything: outreach, scheduling, the interview, production, and delivery. You'll have your complete content kit within 10 business days of the interview.
Join a 30-minute video call and talk about their experience. We brief them beforehand so they know what to expect. They don't need to prepare anything, memorise anything, or be "good on camera." James guides the entire conversation - his job is to make people comfortable. Most of them genuinely enjoy it.
10 business days from interview to delivery. The interview itself is 30 minutes. Your total time across the whole project is typically under an hour - a short briefing call and then reviewing the final assets. We handle scheduling, outreach, production, and everything in between.
A smartphone from the last few years and a reasonably quiet spot. That's it. We use Riverside for recording, which captures high-resolution video from the phone camera. We can send a tripod and ring light if needed. No special setup, no studio, no travel.
Nothing goes live without your approval. You and your customer both sign off on the final content before it's published anywhere. Revisions are included - we'll adjust until you're happy. We use verbatim quotes only, so everything in the final assets is exactly what was said.
It's a guide that shows your sales and marketing team exactly how to use every asset. Where to put the video on your website for maximum impact. Which short clip works best as a LinkedIn ad. When to send the case study in a sales cycle. How to use the one-pager in proposals. It turns a pile of content into a strategy your team can actually execute.
Yes - and we do. If you're an MSP, your customer is the business you serve. We'll interview them about how your managed services improved their operations, their security, their confidence. If you're a vendor, your customer is an MSP. Either way, the process and deliverables are identical. We know both sides of the market because we've worked in both for 15 years.
When you order three or more team testimonials, we cut a 2:30 highlight compilation from all the interviews. It's a standalone piece of content - works on careers pages, at events, on your LinkedIn. Think of it as the trailer for your employer brand.
[James headshot]

Built for the MSP Channel

MSP Testimonials is run by James Steel. 15 years in the IT channel. Sales & Marketing Manager at Zen Software, running a partner programme of 1,000+ resellers. Partner Community Director at Linode/Akamai, where he grew the YouTube channel from zero to 90,000 subscribers in 12 months. Three years on the CompTIA Executive Council. Channel Chief at Salesbuildr.

This isn't a video agency that Googled “what is an MSP” last week. We've sold to them, marketed to them, built communities alongside them. When James interviews your customer, he already understands their world - which means better questions, better stories, and content that actually resonates with your prospects.

15+
Years in MSP channel
90K
YouTube subscribers built
10
Day delivery
9
Assets per testimonial

Your Customers Have Stories Worth Telling

Pick a package. Pay by card. We'll send you the intake form and have your first testimonial delivered within two weeks.